66 invierno 2015, primavera 2016 It remains to be seen, whether these focal points of the Design Thinking process are indeed so innovative and new in corporate surroundings.In this light, it is noteworthy that bigger companies are paying attention to Design in general. In Pepsico, recently, industrial designer Mauro Porcini has been hired as Chief Design Officer. A result of this has been that Pepsico has developed the Spire. The Spire has been developed with much attention being paid to the final user and as such, it can be said that Design Thinking has indeed provided for added value. To explain: with the Spire, the consumer is no longer limited to the predefined sodas, but can rather personalize and compose his own beverage. Perhaps this type of innovation is indeed new, in the sense that exisiting companies are now providing for it, instead of a small competitor developing the innovation and then being taken over. As to the future of Industrial Design, Design Thinking and Innovation in general, the Design Thinking steps seem to be somewhat limited and a great omission seems to be one of taking the future conext into consideration. For this purpose, more guidance can be found in the VIP process2 or design driven innovation.3 It is to be expected that Design Thinking and Innovation will continue to grow as strategic capabilities of companies. It is also to be expected that a lot of considerate and user-friendly products will come into being. In this sense, a lot can also be expected in light of developments such as the internet of things and connected apps as part of the product. Promising in this sense are the NEST thermostat (and related products, now owned by Google) and fully automated smartbe baby carriage. It is to be expected that Design Thinking and Innovation will continue to grow as strategic capabilities of companies. Source: http://alvingroen.com/work/pepsi-spire/| march 2016 rúbricas 10 | industrial design & innovation. the link of design thinking and industrial design
RkJQdWJsaXNoZXIy MTY4MjU3