65 In this sense, Design Thinking is not directly equal to Industrial Design, but does have its origin in Industrial Design. Its most known origin is in the book “Change by Design” by Tim Brown1. In this book, a case is made for using what essentially is the core of the Design Process for a more general development in terms of processes, change management and other more strategic considerations and practices. What is currently known as Innovation, is in effect oftentimes being undertaken with aforementioned Industrial Design process. As a consequence, Design Thinking has not stood still and has found its way into many a consulting company, as it seems to be currently perceived as a core strategic value. In this sense, it is especially noteworthy that the bigger consulting companies, such as McKinsey, Deloitte, etc. have acquired the bigger traditional Industrial Design firms, such as Lunar Design and Frog Design (http://www.wired.com/2015/05/consulting-giant-mckinsey-boughttop-design-firm/). The main reasoning behind these take-overs has been that the user-centred approach, as well as the iterative rapid prototyping are of essential value in what is called wicked problems. As of its own, Design Thinking seems to have a kind of identity crisis, as in essence, it is not so much a very defined process, but rather a more general approach. Source: http://dschool.stanford. edu/redesigningtheater/the-designthinking-process/ | february 2016
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