64 invierno 2015, primavera 2016 Industrial Design has traditionally always been a rather “odd” and new industry. Compared to established areas, such as law and medicine, it has been rather difficult to give it the exact aura, as preferred by the academic world. Currently there has however been a great increase as to its importance and relevance. Key to this development has been the insight that in the higher echelons of companies, Industrial Design and its derivative “Design Thinking” are of a strategic value. Philip N. Ramondt, Msc. philipnicolaas.ramondt@iberopuebla.mx Full time academic at the Universidad Iberoamericana Puebla Industrial design & innovation the link of design thinking and industrial design Fotografía: Nest
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